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Chapter 3 – A complex mixed landscape

Every vertical business area (intelligent vehicles, industry 4.0, connected home …) is currently a mixed landscape of many players which looks like a spaghetti plate. Business engagements between stakeholders are far from being sustainable. The now engaged Digital Transformation will be a success when this issue will be solved.

In the sub-market of Logistics for instance, the main stakeholders are OEM, Telematics Service Providers, Maintenance firms, Oil companies, Bank & leasing companies, Insurers, Assistance Providers, Tolling operators, Mobile Operators, Location Based Service Vendors, … They all are in collaboration/competition for a long set of different services as Diagnostic & Maintenance, Resource management, Driver management, Usage-Based Insurance, Tolling & Tax management, Financing, Scheduling, Routing, Butler service, etc. (see very interesting study of Ptolemus). This very complex ecosystem is not eventually facilitating the daily life of the end-users. Fleet managers are all searching for more appealing offers which provide them peace of mind and savings.

What about government services for citizens. Among all of the individuals, organizations and systems that contribute to these services: departments, agencies, NGOs and other partners, how can public servants work across organizational boundaries to deliver this citizen centric outcome? How to deliver better, simpler services to citizens, community groups or enterprises?

Look out for my next post where I’ll be talking about the digital Product Transformation Journey, a way to implement this change.

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